A Guide to Cruelty Free Hair Color

Animals are for loving, not testing on! Wondering if your fave hair color is cruelty free? Check below to see which brands are committed to protecting animals.


Our personal fave for vivid brights, Arctic Fox, was founded in 2014 by Kristen Leanne, a model and serious animal lover. So serious, in fact, that not only is her line 100% vegan and cruelty free, but 15% of sales are donated to prevent animal abuse and help animals in need!


Arctic Fox Hair Color: 15% of sales are donated to prevent animal abuse.

The best insurance for any hair color treatment is Olaplex. It's a bond multiplier that can be mixed with your dye to repair and protect the hair while it's being processed. We're so excited about this product and equally stoked to announce that it's 100% vegan and cruelty free!


Olaplex Salon Kit

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Unfortunately, any company that sells its product to mainland China is mandated by Chinese law to conduct animal testing. Some companies may claim they're "against animal testing," but this is nothing more than lip service unless they refuse to allow it. Watch out for the following brands - they still test on animals.


Wanna let them know this isn't cool? Contact these companies by clicking on the handy links above and urge them to discontinue animal testing. Feel good in the knowing that you're taking a crucial step towards ending needless cruelty towards our furry friends.

Have more brands to add to the list? Leave them in the comments below!

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Navigating the world of cruelty free living may seem a little overwhelming at first, but don't worry - we're here to hold your hand!  For further information about all things cruelty free (not just hair dye!), check out the Leaping Bunny guide. Leaping Bunny certification by Cruelty Free International is the gold standard for companies that demonstrate full transparency in their practices, ingredients, and suppliers. And here's where it gets a tad bit confusing - not all cruelty free brands are Leaping Bunny approved.  (Cruelty Free International leaves it up to the brands themselves to apply and pay for the Leaping Bunny certification.)  For a more comprehensive list of companies and products, check out PETA's Beauty Without Bunnies search function and their new iOS app, Bunny Free.  And feel free to leave any questions you may have in the comments section below! 

Life is about progress, not perfection. We're not suggesting that anyone throw out every product they own that was made by a company that isn't cruelty free. But together we can make a difference - by making conscious decisions about how we spend our money, starting right now. ♥